Developing a Winning Cost Volume
July 16-17 or November 12-13, 2013. Classroom Training in Rockville, MD
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It’s a given – price is the most important part of the offer. This is especially true in the days when Lowest Price Technically Acceptable (LPTA) rules, and even when it is a Best Value procurement, the lowest bidder will most likely get the award. Most companies, however, miss the most important elements of process and deliverable for the cost volume, and fail to shine in an area where they could dominate.
Manage the cost volume effectively and
maximize your win probability
This course, developed for those who aim to bridge the gap between the cost and technical teams, will help harness the latest best practices and techniques for dominating your competition in the cost volume. It is composed of 50 percent lecture, 40 percent exercises, and 10 percent discussion.
“This class removed a lot of mystery around the cost volume. I now feel a lot more comfortable bringing the cost team into the proposal development process at a much earlier point. Thanks for making a dry subject entertaining.”
Michael Walsh, Proposal Manager, Odyssey Systems Consulting Group.
“The information/techniques described in this class are explained in a way that you can easily apply them to your company despite your industry.”
Amber Lawson, Contract Administrator, CBAIA
Date: July 16-17 or November 12-13, 2013. 9am - 5pm (continental breakfast and afternoon snack included).
Location: Metro Park North Business Center, 7361 Calhoun Place, Suite 560, Rockville, MD 20855 (check our Visitor Guide for location details, driving directions, nearby hotels and restaurants, and more).
Course completion: By attending this class, you will receive 3 CEUs towards your APMP accreditation, or 3 PDUs towards your PMP. At the end of this course you will get a Certificate of Completion.
Who should attend this course: Proposal managers, capture managers, pricing personnel, subject matter experts, business owners, project personnel.
Course materials: Course workbook, handouts, templates, forms, and checklists.
Professional certification: This is a Major or Elective course that provides 2 units (2-days) toward Bid&Proposal Academy certification program for proposal professionals. To learn more about the program or enroll:www.ostglobalsolutions.com/training/certification
TRAINING and CERTIFICATION CATALOG for capture, proposal, and business development professionals to learn more about the available training and professional certification options.
ON-SITE TRAINING brochure to bring the most practical and effective training programs to your company and get the training designed specifically for your needs and goals.
Learning objectives: The participants will learn and practice skills in:
- Understanding the basics and principles of creating a cost volume.
- Understanding how contract type influences pricing.
- Implementing pricing strategies for best value versus lowest price technically acceptable proposals.
- Winning on price.
- Handling cost volumes if someone is not a numbers person.
- Understanding how cost proposal evaluation affects the development process.
- Influencing the evaluators to grade your cost volume most favorably.
- Developing a Price-to-Win (PTW) analysis that incorporates competitive analysis, program intelligence, and maximizes win probability (Pwin).
- Using your proposal resources most effectively on the cost volume.
- Applying tools of persuasion for the cost and business volume.
- Refining the cost volume for maximum polish and punch.
- Developing and collecting the best assumptions out there.
- Developing Work Breakdown Structures.
- Using Bases of Estimate to defeat low-ballers.
Course curriculum: Here are some of the topics we will cover in the course
Day 1 Highlights
Module 1: Cost Proposal Foundations for Non-Finance Professionals
- Roadmap to winning in cost volumes.
- Cost literacy – differences between cost, price, price strategy, and price to win.
- Cost and price components basics.
- Example of pricing to build comfort of non-finance professionals with the cost volume.
- Contract cost principles and procedures.
- Cost accounting standards.
- Cost and pricing data.
- Contract types important to pricing.
Module 2: Important Details About Cost Proposal Evaluation that Impact Cost Proposal Development
- Cost proposal evaluation factors, including understanding the difference between pricing strategies for best value and lowest price technically acceptable evaluations.
- Evaluation criteria weighting to allocate proposal resources correctly.
- Understanding proposal evaluators to address their key concerns.
- Cost proposal evaluation process, and how adherence to the process figures into cost proposal preparation.
- Understanding evaluation intricacies.
- Why the government doesn’t end up evaluating the price you bid – and how to avoid the pesky plus-ups.
Module 3: Cost proposal Management During Capture
- Cost team’s involvement during the capture process.
- Proposal manager’s involvement into capture from the cost perspective.
- Determining different options for a solution.
- Determining your price competitiveness.
Exercise: perform price analysis using a case study.
Module 4: Price to Win (PTW) Development
- Price to Win (PTW) development process.
- Top-level flow to create the win.
- Questions the technical team can help answer for PTW analysis.
- PTW information sources and their use.
- How to integrate competitive analysis with a pricing model.
- How to perform labor rate analysis.
- How to create the win using the PTW.
Exercise: Apply strategies in the case study to arrive at the PTW.
Module 5: Managing Cost Volume Development During the Proposal
- Resource planning for the proposal to resource your proposals to win, reduce stress, and establish better control over the proposal budget.
- Cost volume development process steps.
- Cost inputs into a Bid-No-Bid decision.
- How a proposal manager can facilitate the cost development process and work closely with the cost team.
- Cost volume manager’s role.
- Immediate tasks for the proposal manager to oversee while managing the cost team at the proposal start.
- Cost team kickoff tasks checklist.
Day 2 Highlights
Module 6: How to Develop a Highly Persuasive Cost Proposal Narrative
- Best practices in developing a cost proposal narrative.
- Cost proposal narrative content.
- How to use graphics to depict key pricing themes and discriminators.
- How to write a persuasive cost volume executive summary.
Exercise: develop an annotated outline for a compliant and compelling cost volume.
Module 7: Cost Volume Refinement Techniques
- Ensuring that cost and technical volumes agree.
- Strategies and techniques to tweak the solution to bring down costs.
Module 8: Developing the All-Important Assumptions for Better Price Optics and Modifications After Proposal Award
- How to develop and collect assumptions and proposal basis that help increase cost-competitiveness.
- Usual assumptions.
- Additional assumptions that help with price optics.
Module 9: How to Develop a Work Breakdown Structure (WBS) for Better Proposal and Cost Controls After Award
- How to develop the Work Breakdown Structure (WBS).
- PWBS and CWBS.
- Considerations in CWBS development.
- How to scrub the CWBS.
- Relationship between CWBS and cost accounts.
- How to develop a WBS Dictionary.
Exercise: Construct a WBS for the contract.
Module 10: How to Develop Basis of Estimate (BOE) to Ghost Competition and Provide Greater Confidence to the Customer in Your Cost Proposal
- Developing the dreaded BOEs that are perfect for ghosting low-ballers.
- Pros and cons of estimating methods such as analogy, crosschecks, parametric, and the detailed engineering bottom-up method.
- BOE template.
Module 11: Price strategies to Win in the Price Portion of Your Cost Proposal
- How to sharpen the pencils and apply price strategies appropriate for different contract types.
- Price strategies for cost-type, fixed price, and other contracts.
- How to win in LPTA competitions.
Module 12: Final Tips on Winning in the Cost Volume
- Cost volume reviews.
- Final tips on how to not be intimidated by cost proposals even if you are not a numbers person.
Module 13: Summary and Recap
“Having spent over 30 years in high-tech electronics manufacturing for the aerospace and defense industries, I have been involved in both business development and proposal management for nearly 2/3 of that time. This class was the most concise presentation of the jobs I have been involved with during that time. The course materials will be within reach for quick reference as I try to implement as much as I can in the future.”
Christopher Fox, Proposals Manager, Ducommun LaBarge Technologies, Inc.
“A ton of great information from highly knowledgeable instructor. Thank you for a class that was a time well spent!”
Francine De Venoge, CFO, Computech, Inc.
The experts who teach our business development, capture and proposal training are highly experienced currently practicing proposal professionals whose years of successful experience in government acquisition and training allow them to offer valuable insights to our students. Our instructors can answer tough questions as they come up during the course. They can also tailor the material to their students’ specific challenges, and share their experience based on the most current realities. Check our instructor's bios.
Seating is limited. Do not delay registering.
Fee and registration: For team discounts please change quantity of attendees at the checkout and click "Recalculate" to get the discount. Register 3 week before class start date and receive $100 off per attendee as an EARLYBIRD discount!
- $1390 per one attendee ($1290 if registered 3 weeks before class start date).
- $1250 per attendee when registering a team of 3 or more ($1150 if registered 3 weeks before class start date), discounts apply at the checkout.
Click the link below to choose the class date you'd like to register for:
July 16-17, 2013 class
November 12-13, 2013 class
For additional questions please call 301-384-3350 during normal business hours. If you'd like to pay by invoice please send an email to email@example.com (NOTE: the payment must be received prior to the course start date).
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Cancellations and rescheduling policy: Cancellation notification must be received 10 business days prior to the training date. Upon notification, your registration fee will be refunded less a $100 non-refundable processing fee. Any cancellations beyond the 10 business days are non-refundable, but the course fee can be applied towards another training course, webinar, or an OST Global Solutions training product. No refunds will be made for the cancellation of a rescheduled course. Attendee substitutions may be made at any time. Payment must be received prior to the course date. No-shows are liable for the full class fee.
P. S. If you think of someone else who could benefit from this course, please forward this invitation to them!
“I went into the Developing a Winning Cost Volume training looking to improve my cost volume management skills. This course provided me with an idea of how much I did and did not know, what I needed to do to be most effective, and a plan to improve my skills and add more value to my business group. The class impressed me as practical, providing me with critical skills and knowledge that I put to use the day I returned home. My confidence in my ability to ensure our cost volumes are compliant, compelling, and competitive is greatly increased. I have already recommended this course to my peers across the firm. ”
Leslie Lassi, Sales Manager, CH2M Hill
“Outstanding course! Highly recommend this to develop a better understanding on cost volumes. Excellent instruction.”
Matt Munster, Director BD, Sierra Nevada Corporation
“Really liked the competitive pricing strategies.”
Srinivas Kankanahalli, CTO, ClearAvenue