A memorable story can make all the difference in winning proposals
While the Super Bowl was forgettable, some of the commercials were excellent examples of telling a story that evokes emotion in two minutes or less. Apple’s iPad Air commercial features a passionate voice-over from Robin Williams’s performance in Dead Poets Society....Pwin, Any Given Sunday
How many of you woke up last Sunday and predicted that the best offense in the history of the NFL wouldn’t score a point until the third quarter? Most people figured that the game would be relatively even, but the thought of the blowout that occurred didn’t even seem...I Once “Captured” a Fish… THIS BIG
Every fishing story sounds similar. It starts out with a description of the setting, a little nibble, then the sudden strike setting the hook, and the fight. Often, the story concludes with a drawn-out struggle where the line almost breaks and the buddy brings the net...BD is not drinks, golf, and dinners. It is goals, customers, and pipeline
A great business developer is a “people” person who builds and sustains long-term relationships with customers and partners, finds opportunities, and closes deals. This naturally requires legwork and face time with people, sometimes translating into drinks, golf, and dinners. Unfortunately, some business developers equate business development with kicking the bobo with friends high up in the Government, fine dining, and exclusive golf courses. They call it “opening doors.” They say BD takes time. And while that much is true, it is easy to mistake movement for progress, and lose sight of the goals.
Win themes and Strategy Brainstorming Session… Is it OK to Wait if the RFP Slips to the Right?
One of the first steps in capturing an opportunity is to conduct a win themes development and strategy session. Win themes are a conclusive set of reasons why the customer should select you over the competitors. Win strategy is determining what it takes to win, and what a potential winner would have to do to make it an obvious choice from the customer’s standpoint.