Another tool of proposal persuasion is graphics. Graphics will always prevail over text. Quite simply, they are infinitely more effective at presenting the marketing and sales message. You wouldn’t even fathom not using graphics when you put together a marketing or sales brochure. Yet, people routinely underuse graphics in proposals.
It is important to define that for proposal purposes, graphics or visuals are not just pretty graphs and flowcharts or photos. Instead, they are all the visual elements that break up the monotony of the text. A visual could be a figure, a text or a focus box, or a nicely rendered table.
Many companies question whether they can have an outside consultant come in and be their capture manager. They may not have internal resources to run proper capture on a pursuit, but they don’t venture outside the house to get anyone else.
When interfacing with Government customers while doing business development or capture, you need to remember that you are still dealing with people. The Government has its own rules, and the process is hard to navigate in the beginning. Government officials have their own culture and language, but all the universal rules for building business relationships still apply.
When you build a relationship with Government representatives, you have to take a multidimensional approach. Your first task is to create a contact plan using phone calls, visits, and, to a lesser degree (and very cautiously), e-mails. You need to build as many relationships as possible, with as many contacts at the agency as you could possibly find time to get acquainted with.
The majority of teaming arrangements usually take place between large and small businesses, where either one could be the prime, depending on the procurement type. A full and open procurement where anyone can compete will usually have large businesses as the primes with small business subcontractors, whereas in small business set asides, you might see small–large arrangements, and even teams of multiple small businesses.
Because the size rules are complex, small business size is the largest cause for protests. Teaming could be one of the contributors to the problem. Therefore, you must understand the rules that have to do with the small business type and size, and how the Government views your size.
In order to raise your probability of winning a proposal, you have to prepare before an RFP hits the street. It is virtually impossible to develop a solution in the mere 30 days or less you get for most proposals, unless the subject is your core expertise or you are an incumbent. Even then, you may not develop as mature of a solution as you otherwise could. You should, therefore, develop proposal content ahead of time.
Your advance preparation should include flowcharts, notes, graphics, and bullet points that describe every aspect of your solution, proposal section by proposal section. Ideally, this information will enable you to go straight to drafting your proposal, without much additional brainstorming, once the RFP is issued.
