All successful capture pursuits have to have a sound strategy, just like sports competitions or military campaigns. Win strategies help you run a pursuit in a way that separates you from the pack of your competitors. Essentially, you have to be able to articulate what will enable you to win. Your win strategy has to be written in a succinct set of statements, reviewed regularly to make sure it is still accurate, and adjusted as necessary.
Old recycled proposals or boilerplate in the form of well-prepared model sections from your proposal library seem like the right answer to speed up your proposal development process and save you precious B&P dollars. It is great to have a proposal library, and starting from scratch every time you craft a proposal response flies in the face of all arguments for efficiency. Used incorrectly, however, boilerplate and recycled text are dangerous.
Evaluating boring proposals is akin to biting into a cardboard cake. As a poor evaluator sinks their teeth into the unappetizing content, the effect is predictable and rather expected.
Highly readable text is paramount to getting a great score for your proposal. To be persuasive and appealing to the evaluator’s senses, your proposal text has to have compelling content and correct structure. It should use metaphors and stories to make it more engaging and vivid, and less flat and one-dimensional. It should also use appropriate language and be so simply written and accessible that even a high-school student could understand your offer.
Winning proposals is a team effort. Even if you are a one-person shop, you have to find someone to check your work. It is easy to miss or misinterpret requirements because they are so numerous. Someone else also has to review and edit your writing because you are too close to it. Proposal reviews are a best practice, and you should have at least one, no matter how quick is the turn-around.
When you respond to large proposals, you will need to involve numerous parties to shape your proposal into a winner. Your and your teammates’ Subject Matter Experts have to participate and lend their technical know-how and ingenuity to find innovative solutions to customer’s problems.
GSA schedules, also referred to as the Federal Supply Schedules (FSS) or Multiple Award Schedules (MAS), are lists of prequalified suppliers in their respective areas of discipline, who will have submitted their price lists and other qualifying information to the Government in the form of a GSA proposal. GSA vets companies to provide to the rest of the Government a wholesale supply source for millions of products, services, and solutions. According to BGov analysts, as of 2011, roughly 7 percent of all Government contracting is done through GSA schedules.
GSA includes a Federal Acquisition Service (FAS) and the Public Buildings Service (PBS). Basically, any company in good standing, registered as a Government contractor, can apply to obtain a GSA schedule.
You need to know as a business developer that it is not always advisable to get a GSA schedule, nor is it required to sell to the Government, contrary to what many unscrupulous businesses around Government contracting might tell you.
Good teaming partners are like parking spaces in an office building’s parking lot. The closest ones to the building get taken by those diligent souls who arrive to work before 7 am and have half their day’s work done before their colleagues roll in at 9 am. If you are one of those people who come in after 9 am but before the lunch break has started or morning meetings have ended, you might have to circle around the lot to find the spot that’s furthest away from the door, the one that no one wanted.
The key to success is to start the teammate identification process early, so that you don’t find yourself teaming in the 11th hour with companies that will bring you no closer to winning than bidding by yourself.
