A win strategy is a simple set of bulleted statements outlining how you will win the targeted bid, which leads to a comprehensive plan that prepares you to finish on top. It looks at all aspects of the opportunity, and leaves no stone unturned.
One type of growth challenge that business developers and owners face stems from not having enough time, personnel, or expertise to prepare and respond to the solicitations that otherwise would be a perfect fit for the company.
How hard can it be to do federal business development? All you need is to be good with people and a willingness to talk to decision makers, right? If it were so easy, why for years has BD been given a bad name, and why have many companies struggled to hire business developers who produce results?
It’s a given – price is important. However, price proposals are often prepared at the last minute, without much review, customization, or polishing. But what can we do as proposal managers?
