With capture, many companies focus on the obvious: what are the company’s internal capabilities and the offering – and what can the company do in response to the customer needs. However, there are multiple other factors to take into account when capturing a contract that are all too often overlooked. There is no one right formula for every capture opportunity – but fortunately, I have discovered through years of practice and research that there is a simple model which you can use to tailor your capture effort to your customer and the procurement.
Do you ever yourself in a slump, mired in corporate politics, overwhelmed, or disenchanted? If you ever get in an unproductive state of mind, remind yourself of the five basic principles below.
Most companies, despite their best intentions (and even understanding of what a win theme is supposed to look like), fail to sell in their proposals. Win theme is one of the top five elements of proposal persuasion – and if they don’t work, it will be much harder to stand out.
Time pressures force the team to start writing before themes are sufficiently developed and the entire proposal process begins to unravel. Here are the top 7 problems with win themes we have observed in a number of companies, no matter what their business size and maturity level has been.
