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Government Proposal Graphics Training Conceptualization and Design Workshop
It is impossible to imagine modern sales and marketing without visual elements—and proposals are no different. Graphics serve as one of the most important proposal persuasion elements.
Professional graphics artists are not the only ones who need to learn how to conceptualize and design persuasive proposal graphics. It also happens to be an indispensable skill for capture managers, proposal managers, and proposal writers.

Desktop publishers and even editors will benefit greatly from government proposal graphics training expanding their professional range and earning potential. This course will also help those who do not have the luxury of working with a professional graphic artist and have to design graphics on their own.

Everything necessary to come up with the graphics idea that conveys your solution in a customer-centric way to contribute to the persuasive power of your proposal.

Instead of focusing on how to use graphics tools, this course provides information on everything necessary to come up with the graphics idea that conveys your solution in a customer-centric way to contribute to the persuasive power of your proposal and ensure that your graphics have a professional look and feel.

This course is 40 percent lecture, 50 percent practice, and 10 percent discussion. You will learn the entire process of creating visuals for your solution, from managing the graphics process to conceptualizing and designing large, graphics-intensive items like cover pages and spines.

The experts who teach our government business development, capture and proposal training are highly experienced currently practicing proposal professionals whose years of successful experience in Government acquisition and training allow them to offer valuable insights to our students. Our instructors can answer tough questions as they come up during the course. They can also tailor the material to their students’ specific challenges, and share their experience based on the most current realities. Check our instructor’s bios.
government proposal graphics training at B & P Academy
Location: Metro Park North Business Center, 7361 Calhoun Place, Suite 560, Rockville, MD 20855 (check our Visitor Guide for location details, driving directions, nearby hotels and restaurants, and more).

Course completion: By attending this class, you will receive 3 CEUs towards your APMP accreditation, or 3 PDUs towards your PMP. At the end of this course you will get a Certificate of Completion.

Who should attend this course: Proposal department directors, company executives and senior managers, capture managers, proposal managers, business developers, business owners, project personnel.

Course materials: Course workbook, handouts, templates, forms, and checklists.

Professional certification: This is a Core Curriculum Course that provides 2 units (2-days) towards Bid&Proposal Academy certification program for proposal professionals. To learn more about the program or enroll:
Government Proposal Graphics Course Curriculum
Module 1: Introduction
  • Introductions and learning objectives
  • Introduction to graphics and their importance in a proposal
Module 2: Preparing for Graphics Development
  • Types of visuals in the proposal
  •  Ideal proportion of graphics and text 
  •  Resource planning for graphics development 
  •  Graphics management process in a large, graphics-intensive proposal 
  •  Rules and free resources for setting up a customer-centric graphics template and palette 
  •  Establishing graphics sizes and mockups 
  •  Exercise: Select a graphics template and palette for the proposal.
Module 3: Easy Principles of Graphics Conceptualization
  • Three steps to conceptualizing graphics
  •  Unlocking the creative process 
  •  Sources of inspiration and ideas 
  •  Types of graphic representation, including an infographic representing your entire solution 
  •  Developing customer-focused, persuasive action captions 
  •  Determining the purpose for the graphic 
  •  Exercise: Apply three steps to conceptualize a graphic and its action caption.
Module 4: Designing the Graphics
  • Seven cardinal graphics rules
  •  Four design methods for creating graphics 
  •  Sources of graphics templates and stock art 
  •  How to select and apply graphics templates and stock art to ensure professional results 
  •  Graphics tools and their capabilities and benefits 
  •  Using PowerPoint and other commonly available tools to render professional graphics 
  •  Basic design techniques and shortcuts in PowerPoint 
  •  Exercise: Create the first draft of the conceptualized graphic using the available resources.
Module 5: Finishing Touches
  • Design principles such as alignment, proportion, and balance
  •  Editing your graphics to create a professional look and feel 
  •  Designing vignettes, pull-quotes, focus boxes, tables, and other visuals 
  •  Exercise: Apply finishing touches to a graphic.
Module 6: Creating Covers and Spines
  • Setting up covers
  •  Preparing cover text 
  •  Selecting photos and images for covers 
  •  Designing spines 
  •  Designing CD covers 
  •  Printing and applying CD covers 
  •  Exercise: Design a proposal cover.
Module 7: Graphics in the Proposal Document
  • Preparing the graphics for insertion in the proposal
  •  Graphics file types and sizes 
  •  Placing graphics on the page 
  •  Rules for referencing graphics in the proposal 
  •  Exercise: Insert a graphic and its action caption in the proposal.
Module 8: Summary and Recap
Learning Objectives
The participants will learn and practice skills in:
  • Choosing the right type of visual to represent your information
  •  Planning space for graphics and visuals in the document 
  •  Allocating resources to account for graphic conceptualization, creation, and rendering 
  •  Conceptualizing infographics and customer-centric representations of your solution 
  •  Using basic design principles to create attractive graphics 
  •  Finding and using graphics templates and stock art 
  •  Developing powerful action captions to increase persuasiveness of the graphics 
  •  Creating large, graphic-intensive proposal elements such as covers and spines 
  •  Editing graphics to ensure a professional finish 
  •  Inserting and calling out a graphic in the proposal.
This course is worth every cent and every minute. For me this is a great conduit to what is out there in terms of Government contracting. A lot of information packed into a day’s class but every slide is useful and relevant. Strongly recommended.”
Summant Kapoor
Radiant Info Tech
“I have two years of experience with proposals while assigned to USSTRATCOM. Being a BD course and not a “capture” course I was surprised by how much I didn’t know about how much information is available for companies. This will make me more aware of how much we need to look in the mirror and square away our own program before submitting proposals to capture business. Excellent course.”
Ron Candiloro
Senior Tactical Systems Analyst
Tactical Air Support, Inc.
“Being new to the industry, this course has allowed me to learn the process, understand the process, and have a clear road map what to do to be successful. I will return for advanced materials and recommend this service to anyone with gaps in their business structure or strategy.”
Emilio Lopez
Vice President
Government Proposal Graphics Training Conceptualization and Design Workshop
For team discounts please change quantity of attendees at the checkout and click “Recalculate” to get the discount. Register 3 weeks before class date and receive $50 off per attendee as an EARLYBIRD discount!
$695 per one attendee ($645 if registered 3 weeks before class date).
$625 per attendee when registering a team of 3 or more ($575 if registered 3 weeks before class date), discounts apply at the checkout.
Register Today

$695 per one attendee
$625 per attendee when registering a team of 3 or more
Register for an Upcoming Class
Seating is limited. Do not delay registering.
Cancellations and rescheduling policy: Cancellation notification must be received 10 business days prior to the training date. Upon notification, your registration fee will be refunded less a $100 non-refundable processing fee. Any cancellations beyond the 10 business days are non-refundable, but the course fee can be applied towards another training course, webinar, or an OST Global Solutions training product. No refunds will be made for the cancellation of a rescheduled course. Attendee substitutions may be made at any time. Payment must be received prior to the course date. No-shows are liable for the full class fee.
For additional questions please call 301-384-3350 during normal business hours. If you’d like to pay by invoice please send an email to (NOTE: the payment must be received prior to the course start date).
Would you like to take this class remotely? We have webcasting capability. Please send us an email at if you’d like to attend a class via live webcast. The date and time will be the same as the classroom training.
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