Graphics will always prevail over text. Quite simply, they are infinitely more effective at presenting your marketing and sales message. No company would issue a marketing or sales brochure without images. Yet people routinely underuse graphics in proposals. You don’t...
The General Services Administration (GSA) updated the draft RFP for Polaris, the agency’s new small business IT services contract that replaces the $15 billion Alliant 2 Small Business contract. The latest version of the Polaris draft RFP adds a Pool reserved for...
Proposal writing can be challenging for many people. Subject matter experts (SME) often enter the engineering or technical fields because their strengths are in detail-oriented, technical work. They probably did not anticipate they’d be asked to write proposals. Some...
When you face a bid-no-bid decision and look at the Request for Proposal (RFP), you need to watch out for signs from the Government that suggest, “I know what I want and who I want to buy it from, but my Contracting Officer is forcing me to get competitive bids.” This...
Evaluators choose a proposal based on two things: your written proposal and your price. In order to find the best price for your proposal, you need to understand how to perform bid opportunity-specific competitive analysis. Black Hat and Price to Win (PTW) analyses...
