Win Themes are pithy, memorable phrases in a proposal that tell the Government customer exactly why they should choose you — not your competitors — for a contract. Win Themes explain the benefits you can bring the customer through your solution, and they’re supported...
Part of persuasion is getting people to understand your point of view. It is convincing someone that what you’re saying is true and that they should do what you suggest. With proposals, you don’t have the advantage of being face to face with your customer. You can’t...
A proposal kickoff meeting is arguably the single most important event of the entire proposal schedule. It can set a Proposal Manager and his team up for success or failure on a bid. If you botch the kickoff, your team will leave the meeting without a clear plan, and...
This course covers the process and nuances of how to write an unsolicited proposal and help the Government justify the issuance of sole-source contracts. It is a way to get work under contract fast. It helps both the contractor and the Government avoid lengthy and...
In Business Development, like in all sales environments, leaders need to know when to stop wasting their money on an opportunity they’re unlikely to win. Throughout the business development process, there are several important milestones when you should evaluate...
