Strategies for Penetrating Government Market for the First Time

Strategies for Penetrating Government Market for the First Time

Here are some realistic strategies for penetrating the market if you don’t have extensive Government connections. We will start with the easiest approach and end with the most challenging entry method. 1.     Start as a subcontractor to an established Government...
Win The Next Proposal with Great Graphics

Win The Next Proposal with Great Graphics

Graphics will always prevail over text. Quite simply, they are infinitely more effective at presenting your marketing and sales message. No company would issue a marketing or sales brochure without images. Yet people routinely underuse graphics in proposals. You don’t...
Polaris Draft RFP Update

Polaris Draft RFP Update

The General Services Administration (GSA) updated the draft RFP for Polaris, the agency’s new small business IT services contract that replaces the $15 billion Alliant 2 Small Business contract. The latest version of the Polaris draft RFP adds a Pool reserved for...
Five Reasons Your Proposal Writers Struggle

Five Reasons Your Proposal Writers Struggle

Proposal writing can be challenging for many people. Subject matter experts (SME) often enter the engineering or technical fields because their strengths are in detail-oriented, technical work. They probably did not anticipate they’d be asked to write proposals. Some...
Seven Signs an RFP is Wired

Seven Signs an RFP is Wired

When you face a bid-no-bid decision and look at the Request for Proposal (RFP), you need to watch out for signs from the Government that suggest, “I know what I want and who I want to buy it from, but my Contracting Officer is forcing me to get competitive bids.” This...